Palace Identity

Born in China in 2020, PALACE IDENTITY® proudly incorporates the charm of Chinese culture into modern product design, applying the groundbreaking cosmetic technology, fusing with Hanfang (ancient Chinese prescription) to explore authentic makeup experiences. PALACE IDENTITY® is cooking classical oriental beauty concepts with modern aesthetics to create the most characteristic Chinese makeup brand.

  • ZEESEA_ BEAUTY
    Inspired by the Jinluan Palace ( Imperial Throne Room)
    ZEESEA_ BEAUTY
  • Miranda (@slashedbeauty)
    This Dragon Lipstick is a Work of ART!
    Miranda (@slashedbeauty)
  • ZEESEA_ BEAUTY
    Inspired by the Jinluan Palace ( Imperial Throne Room)
    ZEESEA_ BEAUTY
  • Miranda (@slashedbeauty)
    This Dragon Lipstick is a Work of ART!
    Miranda (@slashedbeauty)
  • ZEESEA_ BEAUTY
    Inspired by the Jinluan Palace ( Imperial Throne Room)
    ZEESEA_ BEAUTY
  • Miranda (@slashedbeauty)
    This Dragon Lipstick is a Work of ART!
    Miranda (@slashedbeauty)
  • ZEESEA_ BEAUTY
    Inspired by the Jinluan Palace ( Imperial Throne Room)
    ZEESEA_ BEAUTY

- Born For Extraordinary -

PALACE IDENTITY® to draw the essence of the palace beauty secret recipe, to natural extraction as the core ingredients, the application of cutting-edge optical technology, both lightweight texture and extreme color, Reinventing the beauty and permeability of nature, adhering to the spirit of ingenuity, to achieve the East The combination and reorganization of classical beauty and modern pioneer aesthetics creates a unique oriental temperament "Royal" makeup.

Do independent, autonomous, self-contained gas field of the "Zhenggong" We are extraordinary.

Confidence

Confidence

Independent

Independent

Comes

with

Aura

Comes
with
Aura

Oriental Palace

Cultural heritage

The thousand-year-old oriental beauty has a long history and draws inspiration from palace aesthetics and skin care concepts

Natural ingredients
Makeup and health blend

With natural plant extracts as the core ingredients, the secret recipes of high-end traditional Chinese medicine are used to jointly create a royal makeup that blends makeup and nourishment.

Ancient Method

Modern Technology

Explore the ancient palace beauty and beauty secret recipe, use modern technology to reproduce the charm of the ancient recipe

User enjoyment
Deep customization

Chensy Guan, a well-known senior makeup artist and a master of visual arts from Saint Martins College of Art in the United Kingdom, was invited as the chief imperial product experiencer

- Brand Speciality -

Strategic cooperation between domestic and foreign cosmetic research laboratories

Joint research and development and production with well-known cosmetics manufacturers in China
In 2019, a self-owned R&D laboratory was established. The laboratory is composed of a number of domestic high-quality makeup engineers and composition of senior makeup artists;
Technical cooperation with well-known cosmetics research and experiment centers at home and abroad to jointly explore scientific and technological strength

- Palace Identity X French Designer -

PALACE IDENTITY® to draw the essence of the palace beauty secret recipe, to natural extraction as the core ingredients, the application of cutting-edge optical technology, both lightweight texture and extreme color, Reinventing the beauty and permeability of nature, adhering to the spirit of ingenuity, to achieve the East The combination and reorganization of classical beauty and modern pioneer aesthetics creates a unique oriental temperament "Royal" makeup.

600 years of the Forbidden City

Taking Fengling as a clue to connect all the beasts guarding the Forbidden City, implying that contemporary women should also maintain their demeanor like the "Feng Yi" pursued by the ancient royal family, self-cultivation, independence, and shining demeanor.

ELIE PAPIERNIK

SINA was founded in 1988. As the founder and creative director, ELIE serves many cosmetics, clothing and beverage brands around the world. There is Dior. GIVECHY. cartier. LANVIN,diptyque, KENZOK. CLARINS

- Series Products -

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